Jenkins Rose has been around for years as a "hobby." 2014 was the first year that I made it a business and truly learned my industries. Beyond weddings, stationery is pretty broad - greeting cards, art prints, wrapping paper, personalized goods, etc. It's tempting to offer the kitchen sink, but I have quickly learned that it's much more effective to centralize products and services and focus on a particular area. It was with this thought in mind that I began the journey of rebranding Jenkins Rose.
My initial plan of action was to create a new look - logo, website, and collateral. I got through the first phase of creating a logo and inspiration board, and I stalled. Who was I creating this for? I wasn't thrilled with it myself. And if I wasn't thrilled, then my customers certainly wouldn't be!
Here's how I got myself on track and what kept me accountable.
1. I put together a team of advisors. They helped me with self discovery. Yes, I know, it's "self" discovery, but I needed help! *hides face* They gave product reviews, followed up on deadlines, and encouraged me to keep working smarter. This small team of advisors - especially hubs and my coach Alisha - heard all of my doubts and pushed me to move past them. Some pretty intense feelings accompanied this change, but I was able to channel them positively.
Change is good. Change keeps us alive.
2. I did the work. I defined my own style and began to create a unique physical environment that mirrored it. I thought about the type of customers I wanted to work with, and the product and service ideas began to flow easily. And let's not forget Pinterest - the visual oasis! I organized my existing boards, pinning more things I enjoyed and deleting those things that no longer mirrored my style. I also started a secret Pinterest board just for Jenkins Rose. I saw a trend between my own personal interests and what I wanted my business to feel like to my customers - modern, clean, bold, luxe, hip, and sophisticated. It was my lightbulb moment! This was the way my business should look, operate, and feel on all fronts from the visual to the experience.
3. I became the customer. I walked through the entire product and service line and ordering process. Was I offering products and services appealing and valuable to my ideal customers? Was the experience from inquiry to delivery a pleasant one? This area is where I did the most work. I streamlined my products and services to focus more on one area of service - wedding invitations. I went a step further and designed a collection that better suited my style. Designing custom invitations for the past couple of years had kept me busy, but I wanted to expand my portfolio to the work I wanted to do in the future - the Jenkins Rose signature style!
From there it was figuring out the order process for customers and in-house production, creating a wedding invitation guide to answer most questions, and finally designing the peripherals - logo, website, and collateral. This part was my favorite!
I'm so HAPPY with where I landed! The overall process took a few months (in between family and client work), and let's not count those months of resistance. Ha! If you are in a similar position with your business and looking for change, I encourage you to just begin. Define your style. We are typically our own ideal audience, so what better place to start than with yourself!
I hope this behind the scenes peek at Jenkins Rose helped show the value of change and creating your own unique style. If a rebrand is on the horizon for you either in your business or personal life, I hope these tips will follow you on your journey!