What products and/or services do you offer clients? What makes your business unique? How do you stand out against your competitors?
Describe your ideal client in detail -
• Income level
• Economic background/status
• Education level
• Ethnic background
• Marital status/children
Use this space to provide six key words that describe the feel of your company, your work, and your client's experience. Also include any emotions you wish for your logo to display.
Ex.: Bold, Feminine, Masculine, Athletic, Playful, Fun, Sophisticated, Modern, Minimal, Simple, Classic, Natural, Hand-drawn, Edgy
What emotion are you trying to evoke?
Ex: script, bold, light, hand drawn, custom lettering, etc.